S.E.O. acronyms mean Search Engine Optimization.
This technical strategy exists to improve the organic positioning of a website in search engines.
In the long term, the goal with SEO is to implement in the web development the elements and attributes established for the content (keywords), web design, images, videos and programming code, to gain ground in the search engines.
Thanks to SEO you get more possibility to increase sales; In addition, it is possible to analyze what and how the target market is looking for, in this way, more promising results are achieved and those sections of the web page that require it are adjusted.
Useful and efficient for your clients, functional for search engines and the only method par excellence to achieve organic positioning.
Search engines like Google, Yahoo or Bing are a kind of answer machines. It all begins when you write on the search box and a processing of information and algorithms locate only those results that are relevant or useful for that query and finally manage to classify them according to the record of perceived utility.
Both, “relevance” and “importance” are what the SEO process has the task of influencing.
Being in the best places on the internet is increasingly competitive; Every day hundreds of new businesses are added online. For this reason, search engines include new variables in order to segment results so that a better optimization of the sites is achieved through local and more personalized searches.
Another factor that helps the positioning and ranking of a web page is the amount of quality traffic it receives.
Quality traffic, means that your website was found by the search engine, and that it contains just the information that was sought. This is the maximum test of an SEO of results, of a previous analysis of the product or service and the most optimal set of characteristics to promote it successfully.
The priority is to build for users.
When users have a bad online experience, when they could not perform a task or find what they were looking for, this is often correlated with a malfunction of the search engine.
On the other hand, when users are satisfied that they have searched for-found information, a positive experience is created, both with the search engine and with the website that provides them with the expected results.